Brand Image:
KollegeTV
(Helvetica Neue
Bold Italic)
BRANDING PHRASE:
Kollege with a K
CONCEPT:
College with a C is 4 to 10 years but Kollege
with a K is for life.
TWO YEAR GOAL:
52 Two Person Producer/Camera Teams sending KollegeTV
three to five minutes of edited
KollegeTV Kontent
seven days a week from Kollege Kampus
locations across the Kountry.
FIVE YEAR GOAL:
Kontributions from KollegeTV
production teams around the world arrive at KollegeTV
Brain Central 24 -7.
WHITE PAPER
Market drivers
There are no market drivers in this market cause the road is still
being built. Although the emerging entertainment distribution
market will benefit from the huge audience created by the dying film/television
distribution industry this will be an entirely new model of creating and
monetizing original video content.
Problem development
The cost to make and distribute original video content has almost
reached zero. Any video/audio content created by anybody can be distributed
to everybody. The problem is how can people that create original content
make money in this market.
Historical
overviews
Trains/Cars.
Bows/Guns.
Telegraph/Telephone.
Generic
introduction to the solution
Place enticing branded content Òcome-onsÓ on the leading content
provider (Youtube) and distribute the body of the
content on a Òquality/profitableÓ web site (Hulu).
Benefits
Ride the wave. Be the
first on your block. First mover positon status.
Examples
All the content providers on Hulu.
What to look for in an ideal solution
Maximized immediate income and large growth potential.
Ideal solution
KollegeTV